The Five Canadas of Climate Change: Using audience segmentation to inform communication on climate policy
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for citizens. Nat Clim Change 2018; 8:669–77. https://doi.org/10.1038/s41558-018-0201-2. PLOS ONE The Five Canadas of Climate Change PLOS ONE | https://doi.org/10.1371/journal.pone.0273977 November 23, 2022 20 / 21