The Five Canadas of Climate Change: Using audience segmentation to inform communication on climate policy

Fig 1. Marginal effect of emphasis framing on attitudes toward carbon pricing under low price specification, conditional on the Five Canadas (95% Cis). https://doi.org/10.1371/journal.pone.0273977.g001 Fig 2. Marginal effect of emphasis framing on attitudes toward carbon pricing under high price specification, conditional on the Five Canadas (95% Cis). https://doi.org/10.1371/journal.pone.0273977.g002 PLOS ONE The Five Canadas of Climate Change PLOS ONE | https://doi.org/10.1371/journal.pone.0273977 November 23, 2022 14 / 21