Visual digital intermediaries and global climate communication: Is climate change still a distant problem on YouTube?

PLOS ONE Visual digital intermediaries and global climate communication 0 0.2 0.4 0.6 0.8 1 Fig 2. Platform’s geographical diversification. Value 1 corresponds to the case where results obtained from a pair of country-language queries are identical. Value 0 corresponds to query results with no common videos. https://doi.org/10.1371/journal.pone.0318338.g002 content (with at least 5 top-ranked videos) in top results across contexts. Each value corre- sponds to a language cluster and distributes from 0 (if all channel types show the same frac- tion of videos with arctic themes) to 1 (if only one channel type shows them). The median is low, at .52, tending towards distributed contribution. Given the small number of observa- tions, these results at best demonstrate a random variability: at a global level some channel PLOS ONE https://doi.org/10.1371/journal.pone.0318338 April 8, 2025 16/ 23