Promoting Pro-environmental Beliefs and Behaviour: Choose-Your-Own Story Futuristic Climate Game

PLOS ONE | https://doi.org/10.1371/journal.pone.0317773 March 31, 2025 5 / 18 PLOS ONE Promoting Pro-environmental Beliefs and Behaviour survey experiments in the United Kingdom (Study 1, N = 1,738) and United States (Study 2, N = 1,290). After reading about the project and consenting to take part, individuals were asked to respond a set of questions about themselves, such as their age, gender and level of education, among others. We also measured respondents’ baseline party identity and political ideology. Further, all subjects read a half-page information about how climate change is leading to more extreme weather in different regions of their respective country (UK or US). Respon- dents were told that the question containing climate change information was designed to Fig 3. An example choose-your-own-adventure choice scenario (introduction + fire module scenario) (UK version). https://doi.org/10.1371/journal.pone.0317773.g003 Fig 4. The Design of the Survey Experiments. https://doi.org/10.1371/journal.pone.0317773.g004